How to capture emails in Instagram DMs (and send them to Google Sheets)
24 September 2026 · 5 min read
Every extra tap between "I'm interested" and "here's my email" loses people. Asking inside the DM, where the conversation already is, removes the landing page entirely.
The flow
- Someone comments your keyword, replies to a story, or DMs you.
- They get the link they asked for.
- You ask one question: "Want the full guide by email?"
- They reply with their address, and it's saved.
Because they replied, Instagram's 24-hour window is open and the conversation can continue with a thank-you, a second question or a coupon.
Keep it short
- Ask for one thing at a time. Email first; anything else can come later.
- Say what they get: "the printable version", "early access", "10% off".
- Use buttons for multiple-choice questions so answering is a tap.
Where the leads should go
In InstaDM247, a lead form saves every answer to your contacts, and can send it on automatically:
- Google Sheets: connect with Google and every completed form becomes a row, one tab per form. We ask Google only for access to the spreadsheet we create, nothing else in your Drive.
- Kit or Flodesk: every email lands in your list or segment.
- Your own system: a webhook fires for every lead.
You can also export any form's responses as CSV or Excel whenever you like.
Surveys and quizzes
The same flow can ask more than one question (a survey, or a quiz that scores the answers), and the results land in the same places.