How it works
- 1
Pick the trigger
Story replies (including emoji reactions) or story @mentions.
- 2
Choose what counts
Only emoji reactions, only written replies, specific keywords, or everything.
- 3
Send the flow
A single DM or a full flow with a follow gate, lead form, AI answer or coupon.
Reactions and replies, separately
A tap on the reaction bar under your story arrives as a reply containing just the emoji. We tell the two apart, so a 🔥 can get a thank-you and a question can get an answer.
Mentions
When someone @mentions you in their story, you can thank them, send a discount, or ask them to tag a friend.
The window is already open
A story reply or reaction starts a conversation, so your DM goes out inside Instagram's 24-hour messaging window.
Heart likes
Instagram doesn't share story likes (the heart) with apps, so they can't trigger anything. No tool can, whatever it claims.
Questions
Yes. Choose "Emoji reactions only" on a story automation. Quick reactions arrive as story replies made of just the emoji, and that's what it matches.
No. Instagram doesn't send those to apps, so there's nothing to react to.
Yes. Add an AI reply step to the flow and it answers from your knowledge base.