Someone comments your keyword. The link is in their DMs seconds later.
Comment-to-DM turns "comment LINK and I'll send it" into something you set up once. Pick the posts, pick the keyword, write the message. Every matching comment gets a private reply in their inbox, and a public reply under their comment so the thread keeps moving.
How it works
- 1
Choose where it listens
Your latest post to start, or any post or Reel you pick. On Pro: several posts at once, any post, your next post before it's published, everything including future posts, or only ads and boosted posts.
- 2
Set the keyword
Match words anywhere in the comment, exactly, or at the start, with typo tolerance, negative keywords and optional regular expressions.
- 3
Write the DM
Text, a button link, an image or a carousel of up to 10 cards. Add a public comment reply that rotates between a few phrasings.
One private reply per comment
Instagram allows a single private reply to each comment, within 7 days. We enforce it, so a redelivered webhook can never send a second one.
Rewind
Turned an automation on after the comments started? Rewind back-sends to the comments that are still eligible.
Ads and Lives
Comments on boosted posts and ads, and comments during an Instagram Live, can trigger their own automations.
Tracked links
Every link in a DM is tracked, so you can see which post actually drives clicks.