Dashboard & Analytics

Dashboard shows the last 14 days: automations triggered, DMs sent, open rate, click-through rate, recent runs and busiest automations. Account filter: with two or more Instagram accounts connected, a button at the top of the page (All accounts, with a filter icon) lets you show just some of them. Tick the accounts you want; All accounts shows everything again. It applies to Dashboard, Automations, Inbox, Contacts (and its export), Analytics, Campaigns, Broadcasts, Scheduler, DM Planner, My content and Safety Center, and stays until you change it. When it's on, the button turns blue and shows which accounts, for example "@shop + 1". Link clicks on Analytics are counted across all accounts. Analytics covers 30 days: Triggered, DMs sent, Opened, Clicked, Leads captured, New followers, activity over time, a table by automation, and link clicks. Numbers update as things happen. Clicked counts taps on link buttons in your automations' DMs (once per person per message); links typed into message text aren't counted. CTR is clicks ÷ DMs sent. New followers counts people seen switching to following during an Ask for follow or Follower check. Each automation's own Performance tab shows where people drop off in its flow.