Automations
Common recipes
- Send a link when people comment a keyword: New automation → Comment on a post or Reel → Only specific keywords (e.g. LINK) → Comment to DM template → edit the Send DM button URL → Save → switch Live. Tell people in the caption: "Comment LINK and I'll DM it to you".
- Grow followers: use the Follower growth gate template. Commenters are asked to follow and tap "I've followed"; followers get the link on the tap. There's no way to react the moment someone follows you: Instagram doesn't tell apps about new followers.
- Collect emails: Capture an email template, or add Ask a question with Answer type Email. To export or sync them, create a form under Lead forms and choose it in Save to a lead form.
- Sell a product: comment-to-DM on the product post with keyword (e.g. BUY/PRICE) → Send DM with a Buttons message linking to the checkout (use a tracked link from Templates → Tracked links to count clicks) → optional Send a coupon → Wait 4h → If / else "replied" → a gentle nudge on the "no" path. Put the keyword in the caption and in a story.
- Giveaways: Story mention giveaway template; entrants are tagged "giveaway-entry" so you can filter them in Contacts.
- Answer FAQs automatically: fill the AI agent's knowledge base, then use the AI answers your FAQ template.
- Automation for a post you haven't published yet: DM Planner (draft code in the caption) or the Scheduler.
- Follow up if they don't reply: the Follow up if they don't reply template (for a DM keyword) or Link + a reminder if they don't tap (for a comment): one nudge a few hours later, skipped for anyone who replied or tapped the link.