Contacts

Contacts lists everyone who interacted with your automations, with tags and follower status. Filter by Everyone / Reachable now / Followers / Not following / Opted out, or by tag. Can you DM them? says whether a message can reach each person now (hover it for why): Can DM with the time left in their 24-hour window, Window closed (they can get messages again the moment they write to you), Hasn't messaged (they've only commented: a comment allows one private reply, no DM until they write), or Opted out. Export: Everything (CSV), Everything (Excel), Meta Ads audience (email and phone in the columns Ads Manager maps, only people who shared one and haven't opted out; only upload if you're allowed to use them for ads) or Email list (for a newsletter or CRM).

• Tag one contact: click the pencil next to their tags, pick an existing tag or type a new one (it offers New tag), remove one with its ×, then the tick to finish. Changes save as you make them.
• Tag many: tick contacts (the box in the header ticks everyone shown), pick tags in the bar that appears, then Add to N or Remove from N. Send a campaign in the same bar starts a campaign for exactly the people ticked.
• Contacts also get tags from a Tag step, and custom fields from Set field or Ask a question with Save to the contact on. Names, usernames and follower status come from Instagram.