Broadcasts

Broadcasts → New broadcast. It only reaches people whose 24-hour window is still open. The page shows how many are reachable right now.

• Type: One-off broadcast or Smart re-engagement (a recurring nudge for contacts who went quiet; set Nudge after (hours) and Repeat).
• Pick the account, a name and the message. Type {{ in the message (or click a field under it) to add a field: {{first_name}}, {{full_name}}, {{username}}, {{account_username}}, and any custom fields your contacts have. Each person gets their own value; a field someone doesn't have is left blank. Keyword, trigger text and coupon only work inside automations.
• Optionally Only contacts tagged: search and pick from the tags your contacts already have (it shows how many carry each). Anyone with at least one of the picked tags is included. Or pick a saved segment.
• Send now (or Start campaign for re-engagement), or Save as draft. Each broadcast shows Sent / Skipped / Failed.
• If Instagram asks us to slow down partway, the broadcast stops there instead of pushing on (which is what gets accounts restricted), and says how many were sent. Send the rest later.