Campaigns

Campaigns send a DM sequence to contacts you choose: messages, questions, links, waits and branches, built on the same canvas as automations. Instagram only lets a business message someone within 24 hours of their last message, so a campaign reaches people who already talk to you; it works best on an account that runs automations.

• New campaign → pick a starting point: Announcement (a link, then a nudge 4 hours later if they didn't tap or reply), Ask a question (tap-to-answer, saved on the contact), Collect emails, Ask for a follow, Share a new post (pick the post; keen people are tagged superfan) or Empty campaign. With several accounts, pick From.
• Left panel: Send campaign to All contacts, People with a tag, Segments, or the people you picked on Contacts. Don't send to tags or segments (always wins). Rules: Skip recently reached (leave out anyone another campaign messaged in the last 72 hours, adjustable), Keep it open (people whose window is closed get it the moment they next message, for up to 30 days), Stop on reply (a reply mid-sequence ends it so you can answer in the Inbox; answers to a question, a tap or a follow don't count). The count shows who gets it now, later, and who can't (only commented, or opted out).
• Edit the steps on the canvas and Save. Test sends it for real to one person who messaged you in the last 24 hours (use your own second account; Instagram doesn't deliver DMs from an account to itself). Tests don't count in the results.
• Send campaign shows how many get it now before you confirm; messages go out gradually. Schedule picks a date and time (who gets it is worked out then); Cancel schedule makes it a draft again. It can't be sent with an example link or a step missing something.
• Once sent, the steps are locked. The page shows Audience, Reachable, Started, Messages sent, Replied and Clicked, every person's status (Starting, Waiting, In progress, Finished, Replied, Skipped with the reason, Failed, Stopped) and the Answers tab with Export CSV. Stop ends it now; Duplicate makes an editable copy; a draft, done or stopped campaign can be deleted (contacts and saved answers stay).
• From Contacts, tick people and choose Send a campaign to start one for exactly them (from one Instagram account).
• Campaigns need the Broadcasts feature on your plan. Broadcasts (one message) and Smart Re-engage are still on Broadcasts.